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February 3, 2006, Newsletter Issue #2: What email marketing tool should I use?
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Tip of the Week
Email marketing can be very successful if it is done right. Robust software and services, like Lyris Technology tools, allow you launch a successful direct email campaign with a minimum of effort. Full service email marketing firms and applications all offer robust segmenting options for targeted, personalized messages, as well as thorough reports for analysis, tracking and optimization. Selecting the right one depends on your needs and your budget.
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