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April 14, 2006, Newsletter Issue #11: Why Hire a Web Copywriter: Use an Informative Voice.
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Tip of the Week
Web copywriters know that formula isn't everything. A catchy headline, short paragraphs and bulleted lists are helpful to the user, but if your content is written in a selling voice rather than an informative voice, readers are likely to click away. Web copywriters know how to reach your readers without trying to sell them - highlighting the benefits of your products – not the just the features.
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