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June 29, 2007, Newsletter Issue #70: Opt-in, Opt-out and what you need to know about CAN-SPAM.
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Tip of the Week
When creating your email marketing strategy, be sure you are versed in the ins and outs of creating your mailing list. Will you allow users to Opt-in to your mailings (i.e. Choose to receive them). Did you know if you do not provide a mechanism for your recipients to opt-out of your mailings (i.e. Choose NOT to receive them) you are in violation of the CAN-SPAM Act of 2003? Before creating your email marketing campaign, be sure to review the requirements for commercial email.
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