Defining Design Requirements: What do you like?

In the end, you'll want to love the website you've created. If you're stuck on how the design should look and feel, browse the web and make note of websites you find visually appealing or unappealing. Don't forget to look at your competitors' websites to see what they are doing. Once you have a list of sites, review them and determine what about the attracts you (color, layout, typefaces, imagery, etc.) and how that will fit into your web site design.