October 13, 2006, Newsletter Issue #35: Don't be afraid! It's just an Internet Marketing Plan
Tip of the Week
A good internet marketing plan can generate website traffic and lead to more sales, but does not have to cost a lot of money. Mark a day on your calendar to work on your plan! It's easy! Take the day to:Define who your perfect customer isDecide where your users will see you onlineDecide what message you want to communicateCreate goals and set some datesAnalyze your budget for the project
At the end of the day you should have a pretty good idea what is required to start taking the steps toward launch. Don't worry if your first step is just a small email campaign, if done properly, you'll be managing your own pay per click banner ad campaign in no time.
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| Jennifer Mathes, Ph.D. |
