Internet Marketing Tips
Read these 9 Internet Marketing Tips tips to make your life smarter, better, faster and wiser. Each tip is approved by our Editors and created by expert writers so great we call them Gurus. LifeTips is the place to go when you need to know about Web Development tips and hundreds of other topics.
Don't be afraid! It's just an Internet Marketing Plan
A good internet marketing plan can generate website traffic and lead to more sales, but does not have to cost a lot of money. Mark a day on your calendar to work on your plan! It's easy! Take the day to:
- Define who your perfect customer is
- Decide where your users will see you online
- Decide what message you want to communicate
- Create goals and set some dates
- Analyze your budget for the project
At the end of the day you should have a pretty good idea what is required to start taking the steps toward launch. Don't worry if your first step is just a small email campaign, if done properly, you'll be managing your own pay per click banner ad campaign in no time.
Creating your Internet Marketing Plan: Who is your perfect customer.
Take a few minutes to visualize your perfect customer. Do you target women? Men? Is their Employment, Education or Income Level important? What are their favorite websites? Shopping Habits? Surfing habits? What are the important qualities that will make your business successful with them? There are many question you will ask yourself while defining your internet marketing plan.
What is an Internet Marketing company?
An "internet marketing" or "product marketing" company is a strategic choice for companies struggling to make an impact on the web. These vendors concern themselves with all aspects of custom website development including design and programming as well as content production, search engine optimization and can consult with you on a wide variety of internet marketing strategies.
Creating your Internet Marketing Plan: Where will your customers see you?
Where will your users see you online? Will you place a banner ad on a popular portal? Are you sending them direct email? Are you listed in the popular business-to-consumer directories? Is your company visible in search engine results? Know your target vehicles and shape your internet marketing plan accordingly.
Creating your Internet Marketing Plan: How much will it cost?
Once you have defined your internet marketing plan, be certain to revisit your budget. The bottom line will assist you in deciding how to start. Do some research on return on investment to know how valuable a lead from your target vehicle is.
Creating your Internet Marketing Plan: What do you want to accomplish?
An important part of the internet marketing planning process is creating goals. How much of a change are you hoping for in traffic? In you prospect database? In sales? Make sure these goals are trackable.
Creating your Internet Marketing Plan: What do you want to tell your customers?
While creating your internet marketing plan, rough out your message. Sketch out an ad. Sell your product. This will help whether you are eventually paying an ad agency to create a direct email campaign or writing the free directory description on your own. Envision all vehicles with this message.
Creating your Internet Marketing Plan: When will you take action?
When creating your internet marketing plan, it's crucial to set some solid dates for your website project. Get a calendar out and commit to taking action. Don't forget a launch date!
What is SEO?
Search engine optimization, or SEO, is one of the buzzwords of the day, but does it have real significance? Yes, it does. For a while, SEO experts focuses on directly manipulating search engine rank through SEO. However, Google frowns up that, and you should look at SEO as a way to naturally grow your traffic and improve your rank through consistent practices.
SEO starts with creating quality content on a frequent basis. Update your website as least once per week. Use catchy headlines, post your content to social networks like Facebook and find an unique angle. Keep your paragraphs short and use lists, images and headings to make your content easy to digest. When you can, use graphics or images that readers especially like to share. Add widgets or buttons that let people submit your content to Facebook, Pinterest and other social networks without leaving your website.
You should always link to your previous content from your own website to help search engines index your site. Make sure to use keywords applicable to your content and industry in your content, titles, URLs, and metadata. When possible, have others link back to your site using those keywords. However, your keywords should also use natural text like your company or website name.
Join forums, communities and social networks. Use the appropriate keywords in your profile. Don't forget to link to your website on Google+ and Facebook. Remember that Google favors its own services, so create a Google+ page and feed your updates to it just like you would on Facebook.
SEO is an ongoing process that doesn't always produce immediate or drastic results, but it can bring more traffic that converts to sales or signups.
| Guru Spotlight |
| Carma Spence-Pothitt |
