Actually, the problem isn't really that you're a spammer, you've just left a couple of important parties uninformed and unprepared. If you're going to launch an email marketing campaign such as a customer newsletter, the most important thing is to let your users know it's you sending the email. Incorporate familiar brand elements and include the name of your company in your Subject line to avoid being mistaken as unwanted email and reported as spam. Additionally, you should always inform your ISP early about your email marketing activities. If they know of your activities, they are likely to defend you rather than disconnect you.

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