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What is a call to action?

Effective Email Marketing – Create a Call to Action

If you're spending the time and money to create an email marketing campaign be sure to give your users a clear call to action. Make them informative, make them attractive, but most of all make it clear to the user that you have something they need. If you're inviting your east coast clients to a Boston seminar, your call to action might read something like "Register today for this informative seminar right in your own backyard."

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