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Isn’t email marketing just a nice word for SPAM?

Isn't email marketing just a nice word for SPAM?

Say the words email marketing or direct email to most people and it is immediately associated with SPAM. However, an email marketing campaign is really any kind of well thought out personalized email communication to customers or prospects. These include replies to customer requests, personalized mailings and newsletter, auto-responders and web presences on forums, public mailing lists and your own website.

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