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What is the 'informative' voice in writing for the web?

Why Hire a Web Copywriter: Use an Informative Voice.

Web copywriters know that formula isn't everything. A catchy headline, short paragraphs and bulleted lists are helpful to the user, but if your content is written in a selling voice rather than an informative voice, readers are likely to click away. Web copywriters know how to reach your readers without trying to sell them - highlighting the benefits of your products – not the just the features.

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