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How long should my web pages be?

Writing Good Web Content: Short Pages and Paragraphs

Keep your pages short! 300 - 500 words per page is a good benchmark to set. Users like to see all the content on the page in one screen, and tend to lose interest in anything 'below the fold'. Paragraphs should also be short and scannable with keywords called out in the text using hyperlinks. Each short paragraph short should focus on a single idea.

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