The most important aspect of any website is the content. If your web page is full of timely, useful, informative content, your users will return again and again. However, this doesn't mean you can publish tomes of text and expect your site to be a raging success. The trick is presenting content in a manner that will get the information across as the user scans the page. You can catch the readers' attention with bulleted lists, links within your text and catchy, informative headlines.
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