When creating your email marketing strategy, be sure you are versed in the ins and outs of creating your mailing list. Will you allow users to Opt-in to your mailings (i.e. Choose to receive them). Did you know if you do not provide a mechanism for your recipients to opt-out of your mailings (i.e. Choose NOT to receive them) you are in violation of the CAN-SPAM Act of 2003? Before creating your email marketing campaign, be sure to review the requirements for commercial email.

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